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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

A & M Foundation to empower youth
2016-10-25

Description: ’Manapo UFS cross-country    Tags: UFS cross-country

Margo Fargo and Andricia Hinckemann,
the co-founders of the A & M Foundation.
Photo: Supplied

“Knowing that we are changing the lives of generations to come is motivation enough for me to wake up every day.”

These are the words of Andricia Hinckemann and Margo Fargo, the co-founders of the A & M Foundation. The foundation aims to empower young learners by providing greater platforms for social growth and development, allowing learners to be agents of change.

Going beyond textbook scopes

Andricia, a finalist of Miss Commonwealth 2016, is currently doing her Masters in Labour Law at the University of the Free State (UFS). Fargo is doing her Honours in BSc Consumer Science at the UFS. She is also the first princess for Miss Mamelodi Sundowns 2016 and a brand ambassador for Kalos Collections.

Margo says knowing it is no longer just about herself is more than enough to keep her going. “Be eager to learn beyond the scope of your textbooks and never limit yourself to your field of study,” she says.

Motivation to go the extra mile

The foundation specifically focuses on high school pupils, and helps build confidence among young adults in order that they become active social agents. “It’s about finding an identity irrespective of the circumstances you are in and developing townships to unlearn bad habits such as drug and alcohol abuse that have been instilled in these communities,” says Andricia.

Their main goal is to build something that is sustainable. “We want to go international and fund a group of high school pupils through tertiary education at any institution in the world.”

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