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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Japanese researcher engages students on border issues
2017-03-02

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From the left: Dr WP Wahl, Tungamirai Kufandirori,
Sayaka Kono, Eddie de Wet and Emme-Lancia Faro
at the first academic conversation of 2017, hosted
by the Student Communities Office.
Photo: Eddie de Wet

How can we ensure humanity across borders – even if they don’t truly restrict us?

This was one of the discussions at the first academic conversation of 2017, hosted by the Student Communities Office, a division of Student Affairs. The discussions included the issue of Lesotho’s incorporation into South Africa, focusing on how ethnicity has mattered in ongoing arguments.

Basotho ethnicity

Students and staff were invited to engage with Sayaka Kono, a research fellow at the Department of Historical Studies at National University of Lesothoa, and guest speaker, on 14 February 2017 in the Equitas Senate Hall on the Bloemfontein Campus. The topic was Reconsidering Border Issues in Africa: Ethnicity, apartheid and the political independence of Lesotho.

Kono completed her Bachelor’s and Master’s degrees in International and Cultural Studies at Tsuda College in Japan. Her research interests lie in the area of ethnicity and she is currently completing her PhD on Basotho ethnicity and the former Bantustan system in South Africa.

Legacies of colonialism

A series of academic conversations was started in 2016 and aims to get top academic achievers and leaders to rub shoulders with renowned international scholars and leaders. This investment hopes to create a sense of responsibility to stretch boundaries and get the engagement culture flowing at the UFS.

According to Kono, borders of African countries are one of the living legacies of colonialism. They have reshaped the local society in various ways such as causing ‘ethnic’ or natural resource conflicts. The aim of her research is to reconsider these border issues in Africa through the perspective of ethnicity in the eyes of Basotho who have been divided by the border with South Africa for more than 100 years.

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