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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

UFS Library book launch programme fosters dialogue between students and authors

2017-03-30

The University of the Free State (UFS) Sasol Library has hosted a series of book launches since 2016, bringing to the Bloemfontein Campus various new and seasoned authors who share their stories with the campus audiences. The Launch Your Book at the Library Programme hosted two authors on 23 March 2017, Itumeleng Sekhu and Marcia Ramodike. Both authors spoke about their life-changing experiences and shared their heart-wrenching stories, filled with courage and hope.

“Libraries must take the lead in creating dialogue, expression of ideas and inculcating a culture of reading and writing. This programme was also established to bridge the gap and find ways to encourage students to read and write, by creating a platform where they can interact with authors and see that people who write books are ordinary people with real stories to tell,” said Marcus Maphile, Assistant Director: Library Marketing and Community Engagement.

Speaking about her book, Itumeleng Sekhu described her experiences from childhood and her life as a disabled person after being severely burnt in a fire accident in her home as a baby. She said: “I tried to commit suicide several times because I had lost hope. Eventually after failing to do so, I realised at some point that it was time for me to let my light shine through.” She wrote her book, titled What Do You See?, which has received substantial media coverage, to encourage others who live with painful experiences, disabilities and what she terms “internal wounds”, hoping that her experiences could help to heal them.

Marcia Ramodike’s book, An Empty Pride to a Full Price, paints a picture of her life as a youth grappling with adult issues. She describes her pain after her mother’s death, and her constant battle with the legacy of the difficult socio-economic conditions she grew up in. When students asked Ramodike what she thought the right time was to write a book, she responded, “today is the right time to write your story”.

The UFS Library has hosted 16 book launches since 2016, with the biggest being the launch of Zubeida Jaffer’s book Beauty of the Heart. The programme aims to provide access to information and to share and debate ideas in support of democracy and freedom of speech.

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