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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

FS Premiers Documentary Film On Basotho King Moshoeshoe
2004-10-06

The University of the Free State (UFS) will premiere a documentary film on the legacy of King Moshoeshoe, Basotho leader of the nineteenth century for his role in nation-building and reconciliation on Wednesday 13 October 2004.

The hour-long documentary film, produced by the well-known journalist Mr Max du Preez, was commissioned by the UFS as part of its centenary celebrations.

“To us this film is a practical demonstration of the UFS’s commitment to the continued transformation of the campus, and its commitment to reconciliation and nation-building. It is seen as a contribution to one of the UFS’s key strategic priorities for this year, namely diversity, equity and redress,” says Prof Frederick Fourie, Rector and Vice-Chancellor of the UFS.

“Through these priorities, the UFS commits itself to developing a shared appreciation of the history of this country and to contribute to the establishment of the Free State Province as a model of reconciliation and nation building,” says Prof Fourie.

“King Moshoeshoe was a great African statesman and leader. He was born in this region of the country, but his influence and legacy extends way beyond the borders of the Free State, Lesotho and even way beyond the borders of South Africa,” says Prof Fourie.

Earlier this year the UFS launched a project to honor King Moshoeshoe. The project included among others the production of this documentary film, the possible presentation of an annual Moshoeshoe memorial lecture that will focus on African leadership, nation-building and reconciliation and PhD-level research into the life and legacy of King Moshoeshoe and a literary anthology including prose and poetry.

According to Prof Fourie the project will enable the UFS to give real meaning to words such as reconciliation, respect for the diversity of our languages and cultures, and the unity South Africans seek to build as a democratic nation through such diversity.

The documentary film on King Moshoeshoe will be screened on SABC 2 later this year.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
6 October 2004

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