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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Louzanne smashes world record despite strong wind
2017-04-13

Description: Louzanne smashes world record  Tags: Louzanne smashes world record

Louzanne Coetzee and her guide
Khothatso Mokone.
Photo: Johan Roux

Despite the terribly windy conditions at this year’s Nedbank National Championships for the Physically Disabled, Louzanne Coetzee managed to improve her world record in the 5 000 m race.

Record improved by almost 40 seconds
Last year, Coetzee, who works at the Institute for Reconciliation and Social Justice at the University of the Free State (UFS), was the first blind athlete to complete the 5 000 m race in less than 20 minutes.

Her own record in the 5 000 m race (T11 category) was 19:17.06 and with the help of her guide, Khothatso Mokone, she improved it by almost 40 seconds. The new national record now stands at 18:37.23.

Coetzee says the evening before the race the winds were terrible, and she started to wonder what would happen during her race. “Even though the wind was a bit tough, overall it was a good race,” she says.

Overjoyed by exceptional time

She says that when she heard her time was a new record, she was completely overjoyed and could not believe it. “I was aiming to run just under 19 seconds but when I heard that my time was not only a personal best but also a new world record, I was over the moon.”

The Championships took place from 31 March to 4 April in Port Elizabeth. Coetzee and Mokone will be in action in a Grand Prix in Switzerland next month.

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