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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

African values important for transformation, says deputy minister
2007-11-06

The Deputy Minister of Education, Mr Enver Surty, says real transformation in education cannot take place if African values and belief systems are not put at the centre of educational practices.

Mr Surty was speaking last night at the launch of the Centre for Africa Studies at the University of the Free State in Bloemfontein.

According to the Deputy Minister of Education, the launch of the Centre for Africa Studies at the University of the Free State shows a strong commitment by the university to transformation.

“It shows the readiness on the part of the institution to create and consolidate space for African epistemologies as a way of reclaiming our African identity”, Mr Surty said.

He said the launch provided all stakeholders with a golden opportunity to influence curriculum development in schools so that it better reflects the understanding and the desire to learn more about Africa. He said this cannot happen without a sound knowledge produced by Africans, which can then be shared with the rest of humanity.

“It is no longer tenable that African scholars should take a back seat and merely consume, often uncritically, knowledge systems that have been produced and sifted through other minds. Similarly, our intellectual pursuits cannot take place in isolation. Indeed our fountains of knowledge could only be deepened with more exposure to, and critical engagement with other systems of knowledge across the world”, he said.

According to the Director of the Africa Studies Programme at the UFS, Prof Phillip Nel, the Centre for Africa Studies will focus on the issues and challenges of Africa and make the context of Africa a part of the UFS’s academic activities in a sustained and innovative way.

The centre will closely co-operate and liaise with prominent African initiatives and structures like the African Union, Pan-African Parliament, Southern African Development Community (SADC), Economic Community of West African States (ECOWAS) and many others.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
 

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