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UFS wins top awards at the 2024 Mace Excellence Awards

05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope

MACE Winners 2024 — From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence.

News Archive

Video made by a student residence

2008-02-27

Statement by the Rector and Vice-Chancellor of the University of the Free State (UFS), Prof. Frederick Fourie

A video, made by residents of the Reitz men’s residence on the Main Campus of the University of the Free State (UFS) in Bloemfontein, surfaced this morning (Tuesday, 26 February 2008) and was brought to my attention.

The Executive Management (EM) of the UFS condemns this video in the strongest possible terms as a gross violation of the human dignity of the workers involved.

We have immediately started with a most urgent investigation into this matter. The students involved have been identified and we are going to take steps to suspend them.

We are also going to lay criminal charges with the South African Police Service against the students concerned.

I am deeply saddened that students apparently see nothing wrong in producing such an offensive and degrading video. I have publicly said several times that the UFS is not a place for racism.

The UFS does not want such actions and people who indulge in it, on our campus.

The fact that it is openly linked to the integration process in UFS residences is also most disturbing.

I want to apologise to our colleagues who were unwittingly involved in this video and to the broader South African public.

Our staff unions Nehawu and Uvpersu have also condemned this incident.

The university is going through a difficult time with its efforts to racially integrate its residences and to create a new residence culture based on diversity, respect, human dignity and human rights.

These kinds of actions make it all the more important that we succeed with establishing such a new institutional culture on the campus.

I appeal to all staff and students to remain calm and to act in the best interests of the university.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
26 February 2008

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