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22 February 2024 | Story Leonie Bolleurs | Photo SUPPLIED
Action Learning Workshop 2024
Along with Prof Richard Teare (far right) are some of the workshop attendees, which consisted of a group of 15 students, academics, and community organisation leaders.

The Directorate Community Engagement at the University of the Free State (UFS) recently hosted Prof Richard Teare, the President of the Global University of Lifelong Learning (GULL). During his visit, he presented a workshop on action learning.

GULL, established 17 years ago, offers lifelong learning opportunities for people in communities and workplace organisations around the world. It provides frameworks and awards in support of lifelong learning.

Prof Teare described what the process of action learning entails and how it differs from the notion of ‘training’. According to him, action learning occurs when people learn from each other, create their own resources, identify their own problems, and form their own solutions. He stated, “The process is so enriching that every learner is able to identify personal and life-transforming outcomes. These commonly include expressions of enhanced self-confidence, self-belief, renewal, enthusiasm for learning, a new sense of direction and purpose for career and life – along with news skills, insights, and the sense of being equipped for the future.”

The workshop, attended by a group of 15 students, academics, and community organisation leaders, had an element of self-directed development, according to Dr Karen Venter, Head of the Division of Service Learning at the University of the Free State (UFS). “Participants learned how action learning can enable self-directed personal and professional development,” she said.

Skills and leadership characteristics

GULL pathways were also profiled to outline some of the innovative ways in which it can be used to facilitate continuous development aligned with professional certification. It offers three generic pathways, each with five levels (or certification points) leading to professional bachelor’s, master’s, and doctoral degrees,” explained Dr Venter.

“In practice, community leaders who have obtained one of these professional degrees can now become change agents for community development in their own community organisations, using the action learning pathway and certification offered by GULL,” she said.

Dr Venter added that a group of students from the UFS – the Active Community Citizens through Engaged Scholarship for Sustainability (ACCESS) group – embarked on a Professional Bachelor pathway certified by GULL last year. Not only did the group of 11 students successfully earn certification, including one Level Two certificate, five Level Three diplomas, three advanced diplomas, and one bachelor’s degree at the Engaged Scholarship Awards 2023, but they also developed a range of skills and leadership characteristics during the process. These include eco-brick making, vermiculture and gardening, eco-entrepreneurship, soap and candle making, and creative recycling, to name a few. 

Furthermore, the pathway is underpinned by community-based research to drive initiatives of student structures towards implementing impactful community engagement in three clusters, namely sustainable environment, well-being, and social justice.

Addressing SDGs and embracing Vision 130

Lifelong action learning is one of the innovative approaches for the development of graduate attributes. In this light, the outcomes of not only the action learning workshop, but also the learning opportunities presented by GULL, align with the UFS Vision130. “Using action learning for bringing social change, students can address the United Nations Sustainable Development Goals (SDGs) and embrace the values of the UFS’ Vision130 – impact, care, excellence, sustainability, accountability, and social justice,” stated Dr Venter.

One of the attendees communicated the experience as follows: “I learned that action learning is a process for self-determined personal and professional development – the change starts with me developing myself and then sharing it with others.” 

For further opportunities presented by GULL, visit the website here.

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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