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Development and sustainable impact the result of action learning journey

22 February 2024 | Story Leonie Bolleurs | Photo SUPPLIED

Action Learning Workshop 2024 — Along with Prof Richard Teare (far right) are some of the workshop attendees, which consisted of a group of 15 students, academics, and community organisation leaders.

The Directorate Community Engagement at the University of the Free State (UFS) recently hosted Prof Richard Teare, the President of the Global University of Lifelong Learning (GULL). During his visit, he presented a workshop on action learning.

GULL, established 17 years ago, offers lifelong learning opportunities for people in communities and workplace organisations around the world. It provides frameworks and awards in support of lifelong learning.

Prof Teare described what the process of action learning entails and how it differs from the notion of ‘training’. According to him, action learning occurs when people learn from each other, create their own resources, identify their own problems, and form their own solutions. He stated, “The process is so enriching that every learner is able to identify personal and life-transforming outcomes. These commonly include expressions of enhanced self-confidence, self-belief, renewal, enthusiasm for learning, a new sense of direction and purpose for career and life – along with news skills, insights, and the sense of being equipped for the future.”

The workshop, attended by a group of 15 students, academics, and community organisation leaders, had an element of self-directed development, according to Dr Karen Venter, Head of the Division of Service Learning at the University of the Free State (UFS). “Participants learned how action learning can enable self-directed personal and professional development,” she said.

Skills and leadership characteristics

GULL pathways were also profiled to outline some of the innovative ways in which it can be used to facilitate continuous development aligned with professional certification. It offers three generic pathways, each with five levels (or certification points) leading to professional bachelor’s, master’s, and doctoral degrees,” explained Dr Venter.

“In practice, community leaders who have obtained one of these professional degrees can now become change agents for community development in their own community organisations, using the action learning pathway and certification offered by GULL,” she said.

Dr Venter added that a group of students from the UFS – the Active Community Citizens through Engaged Scholarship for Sustainability (ACCESS) group – embarked on a Professional Bachelor pathway certified by GULL last year. Not only did the group of 11 students successfully earn certification, including one Level Two certificate, five Level Three diplomas, three advanced diplomas, and one bachelor’s degree at the Engaged Scholarship Awards 2023, but they also developed a range of skills and leadership characteristics during the process. These include eco-brick making, vermiculture and gardening, eco-entrepreneurship, soap and candle making, and creative recycling, to name a few.

Furthermore, the pathway is underpinned by community-based research to drive initiatives of student structures towards implementing impactful community engagement in three clusters, namely sustainable environment, well-being, and social justice.

Addressing SDGs and embracing Vision 130

Lifelong action learning is one of the innovative approaches for the development of graduate attributes. In this light, the outcomes of not only the action learning workshop, but also the learning opportunities presented by GULL, align with the UFS Vision130. “Using action learning for bringing social change, students can address the United Nations Sustainable Development Goals (SDGs) and embrace the values of the UFS’ Vision130 – impact, care, excellence, sustainability, accountability, and social justice,” stated Dr Venter.

One of the attendees communicated the experience as follows: “I learned that action learning is a process for self-determined personal and professional development – the change starts with me developing myself and then sharing it with others.”

For further opportunities presented by GULL, visit the website here.

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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