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29 February 2024 | Story Leonie Bolleurs | Photo SUPPLIED
Dr Lindie von Maltitz
Dr Lindie von Maltitz spoke at DESTEA’s Free State Investment Conference (27 February), which was hosted on the UFS Bloemfontein Campus. In her presentation, she highlighted, among other points, the advantages of the UFS as a strategic partner in the agricultural sector.

Dr Lindie von Maltitz, a Lecturer in the Department of Agricultural Economics at the University of the Free State (UFS), contributed to the programme of the Free State Investment Conference (27 February), which was presented by the Department of Economic, Small Business Development, Tourism, and Environmental Affairs (DESTEA).

The primary objective of the conference, held in the Centenary Complex on the UFS Bloemfontein Campus, was to promote the province as an investment destination of choice and to showcase strategic investment projects across different municipalities. Additionally, the conference sought to connect local businesses with local and international investors and opportunities.

Representatives from financial institutions, academic institutions, national and provincial government departments, chambers of commerce, corporates, investors, and embassies attended the conference, which was opened by Councillor Gregory Nthatisi, the Executive Mayor of the Mangaung Metropolitan Municipality. The honourable Mxolisi Dukwana, the Premier of the Free State, delivered the keynote address.

The sectors covered by the presentations at this conference included mining and gas extraction, transport and logistics, energy, infrastructure, tourism, and the agriculture and agro-processing sector. Dr Von Maltitz’s presentation, ‘Required investment to improve the performance of the agricultural sector in the Free State’, focused on the latter sector.

Representing the UFS in the session ‘Driving Inclusive Growth and Food Security: Agriculture’ – Dr Von Maltitz first focused on what agriculture in the Free State entails, and how it relates to the rest of the country. She then provided a brief overview of the role and importance of agriculture in the South African and Free State economy, adding to that the advantages that investment in the agricultural sector in the Free State will bring.

Numerous possibilities for investment in the sector

According to Dr Von Maltitz, the agricultural sector in the Free State is of vital importance to its economy. “Our income from agriculture and its related industries is the second largest in the country, after the Western Cape. There are numerous possibilities for investment in the sector, not limited to production, but expanded to the entire agricultural value chain. Connecting with the right strategic partners can ensure the success of investment projects. The UFS can contribute as a strategic partner, bringing knowledge, expertise, research, and local and global networking to the table,” she stated.

The importance of investing in the agricultural sector, according to Dr Von Maltitz, is linked to two of South Africa’s biggest challenges: unemployment and poverty. “Investing in agriculture addresses both of these issues. Jobs are created for both unskilled and skilled labour while producing and processing food. The higher agricultural investment is on the agenda, the better for economic growth in our province and country,” said Dr Von Maltitz.

"With food security for a global population that has expanded from 2,5 billion in 1950 to 7,9 billion in 2021, agriculture and its related industries are the sector that will remain important until time immemorial,” remarked Dr Von Maltitz.

She is of the opinion that the Free State presents many opportunities for this sector. Dr Von Maltitz believes there are very few agricultural products that cannot be produced in the Free State. “For example, fruit produced in our province is market-ready before that of the Western Cape. This allows us to access local and international markets early, when prices are higher due to a supply shortage. Because we have cold temperatures in winter, our area has fewer livestock diseases than those found in other parts of the country,” she added.

“Assured by a supportive policy environment, functional infrastructure, and expert knowledge base, investors can be encouraged to invest in the agricultural sector in the Free State,” said Dr Von Maltitz.

In the Free State, however, the development of the agricultural sector is facing several challenges. In her view, failing infrastructure and load shedding are the biggest problems. “Our roads are among the worst in the country, making timely access to markets more difficult. Load shedding has an enormous impact on any processing facility. Climate change is something we need to incorporate into our planning process, continuously developing new risk management strategies for the sector,” she elaborated.

Advantages of the UFS as a strategic partner

She stated that the Free State is an agricultural hub open to many more possibilities. “Speaking as a representative of the UFS, I want to highlight the advantages for investors of the UFS as a strategic partner. Our Faculty of Natural and Agricultural Sciences is one of the best in the country and offers knowledge, skills, and expertise in every field related to agriculture, including soil scientists, animal scientists, climate scientists, crop scientists, wildlife and grassland scientists, plant breeders and pathologists, agronomists, agrometeorologists, and agricultural economists. The value we offer can be attractive to investors who will be reassured by our competence, as supported in the university’s Vision130, which defines our values, namely excellence, innovation and impact, accountability, care, social justice, and sustainability,” Dr Von Maltitz said.

News Archive

Top achievers arrive at UFS
2017-01-26

Description: Tshepo Thajane Tags: Tshepo Thajane

Tshepo Thajane, winner of the Kovsies
Star of Stars competition.
Photo: Eugene Seegers

Although first-year registration officially started on 23 January 2017 at the University of the Free State (UFS), the Marketing department invited some of the top-achieving matrics in the country to an event on Friday 20 January to assist them with early registration. These high-flying pupils have AP scores of 40 and above, and worked hard to get to where they are today, with driving ambition for their future.

The #StarOfStars
Tshepo ”Doctor” Thajane is the winner of the newly-established Kovsies Star of Stars competition, and as such received a full bursary from the UFS, among other sponsorships. He has enrolled in Actuarial Sciences and will be housed at the Karee residence. When asked what drew him to our university, he responds: “I just loved the university before I entered it, and I chose the UFS because of the respect I was shown.”

Friendly reception
Lendl Ontong will be pursuing his LLB in the Faculty of Law, and has obtained a place in the brotherhood of the Karee residence. The Ontong family hails from Worcester in the Western Cape. Lendl’s father, Mr Lionel Ontong, had this to say of his experience: “The staff at the UFS, especially at the admissions office, is the friendliest group of people I’ve ever come across, and helpful as well. My wife was sceptical when I told her about the friendly treatment I experienced when I phoned the university, but when she witnessed it today, she could see it first-hand. The friendliness is contagious, and even though I’m tired after the long journey, their attitude has rubbed off on me. And my wife now has the assurance that her child is going to be happy here. The atmosphere is one of homeliness. It’s fantastic! Even the netball coach introduced herself to my son and invited him to pop in for a cup of tea, and she won’t even be involved with his university journey. It meant a lot to us as parents.”

Description: Jani Gerber  Tags: Jani Gerber

Jani Gerber and her dad Jaco Gerber.
Photo: Eugene Seegers

Runs in the family

Jani Gerber is a second-generation Kovsie who hails from Port Elizabeth. She won the cultural division in the Matriculant of the Year competition in 2016 and was invited to join the UFS. According to her, she “didn’t even consider another university”.

Her dad, Mr Jaco Gerber, says: “The whole process of application and registration was very efficient and professional. Jani’s older sister, Anri, completed her MBChB at UFS last year and is currently working at the Pelonomi Regional Hospital. Jani has already been adopted by new friends in her residence. She says, “Some charming students welcomed us at the residence, and even helped out when we were unpacking.” Jani has aspirations to sing in the annual Stagedoor and Serenade Singoff competitions.

We welcome all our first-years and look forward to supporting them throughout their university journey!

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