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Africa
Collaborating across continents, the Centre for Gender and Africa Studies at the University of the Free State (UFS), alongside the Centre for African Studies at Jawaharlal Nehru University (JNU) in India and the African Studies Association of India (ASA India), held a pivotal international webinar titled 'Africa’s Global Engagements: Opportunities and Challenges,' on 27 and 28 January 2024.

In the midst of a global landscape marked by rapid changes, Africa finds itself at the epicentre of a new wave of international interest. This intrigue stems from a myriad of factors, ranging from the continent’s abundant natural resources to its strategic geopolitical positioning. However, amidst this renewed attention, questions arise regarding Africa’s agency and its place in the evolving global order.

In recent times, there has been a notable surge in global actors vying for influence in Africa. From former colonial powers to emerging economies like China and India, various stakeholders seek to engage African nations on multiple fronts, spanning from economic cooperation to security collaborations. Against this backdrop, it becomes imperative to delve into Africa’s international engagements to grasp the nuances of its evolving role on the global stage.

Addressing this imperative, the Centre for Gender and Africa Studies at the University of the Free State (UFS), in collaboration with the Centre for African Studies at Jawaharlal Nehru University (JNU) in India and the African Studies Association of India (ASA India), convened an international webinar titled, Africa’s Global Engagements: Opportunities and Challenges. Held on 27 and 28 February 2024, the event was jointly opened by Prof Vasu Reddy, Deputy Vice-Chancellor of Research and Internationalisation at the UFS and Prof Ajay Dubey, former Pro Vice-Chancellor at JNU and currently a professor in the Centre for Africa Studies at JNU. The conference brought together scholars and policymakers from diverse backgrounds and regions, united in their quest to comprehensively understand Africa’s evolving position in the global arena.

In his opening remarks, Prof Vasu Reddy, underscored the timeliness of the conference aligning it to the institution’s visionary framework, Vision 130. He highlighted the centering of Africa as a focal point for addressing broader global challenges emphasising the interconnectedness of Africa’s experiences with broader global narratives. Prof Reddy articulated how Africa serves as a nexus for transnational interactions, intertwining diverse histories, politics, and socio-economic dynamics with the larger global discourse.

Moreover, the conference shed light on the concept of the “Global South” and its implications in the contemporary global order. Participants deliberated on the complexities of African agency within this framework, examining how African states navigate their engagements with a myriad of international actors while asserting their own interests and priorities.

The event not only symbolised a collaboration between the UFS and JNU, as outlined in their Memorandum of Understanding (MoU), but also signified a shared commitment towards prioritising engagements within the Global South. Through platforms like these, institutions like UFS and JNU demonstrate their dedication to fostering meaningful dialogues and scholarly exchanges that transcend geographical borders.

As Africa continues to navigate its place in the fast-changing global landscape, initiatives such as this webinar serve as critical platforms for fostering mutual understanding and cooperation among scholars and policymakers worldwide. By engaging in nuanced discussions and collaborative efforts, stakeholders can collectively contribute to shaping a more inclusive and equitable global order.

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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