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22 February 2024 | Story EDZANI NEPHALELA | Photo LETHABO MACHABAPHALA
Theological Day 2024
From left to right: Prof Lodewyk Sutton (Acting Dean of the Faculty of Theology and Religion), Prof John Klassen (Dean Designate), Prof Heinrich Bedford-Strohnm (Moderator at the World Council of Churches) and Prof Henco van der Westhuizen (Associate Professor at the Faculty of Theology and Religion) participated in the Theological Day event held at the UFS Bloemfontein Campus.

South African democracy, born from the crucible of struggle, stands as a beacon of hope on the African continent. Rising from the shadows of apartheid, it has evolved into a vibrant, pluralistic society with inclusive governance and constitutional protections. However, as the nation approaches its forthcoming elections and enters its fourth decade of democracy, persistent challenges such as inequality, corruption, and unemployment continue to test the resilience of the citizens.

On 12 February 2024, the Faculty of Theology and Religion at the University of the Free State hosted an event themed “The end of democracy? theological perspectives” on the Bloemfontein Campus, commemorating Theological Day with intellectual discussions and celebrations. 

Associate Professor Prof Henco van der Westhuizen, from the Department of Historical and Constructive Theology, introduced the keynote speaker, Prof Heinrich Bedford-Strohnm, leader of the World Council of Churches, who shared insightful thoughts during the event. 

Prof Heinrich Bedford-Strohnm articulated, "Dignity might be mere words, but it carries profound meaning. We must question whether the principles inscribed in the South African Constitution are genuinely upheld. Democracy, according to the Bible, is about treating everyone equally, showing respect, and fostering understanding. It transcends mere power; it entails using power to safeguard the weak and more vulnerable, mirroring the ideals of the South African Constitution."

Addressing the impact of digitalisation on society, he noted that while it unites the world, it also poses challenges for democracy. Despite its potential to enhance participation, transparency, and accountability, the digital landscape, saturated with social media platforms, inadvertently fuels the commercial realm. Countless hours are spent disseminating unverified information, and fake news, and fostering hatred to benefit algorithms and the commercial sphere.  

While the South African Constitution grants the right to freedom of expression, Prof Heinrich Bedford-Strohnm advised churches to carefully navigate their involvement in political issues. “It's crucial to be mindful of the context, manner, and openness of communication for effective public discourse. While supporting political views is acceptable, active participation should be avoided.”

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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