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06 February 2024 | Story Dr Munita Dunn-Coetzee | Photo SUPPLIED
Munita Dunn-Coetzee
Dr Munita Dunn-Coetzee is Director: Student Counselling and Development, Division of Student Affairs, University of the Free State.

Opinion Article by Dr Munita Dunn-Coetzee, Director: Student Counselling and Development, Division of Student Affairs, University of the Free State.

The discovery of two hidden rooms with disturbing images and materials at Wilgenhof Men’s Residence (Stellenbosch University) last month has rekindled conversations about hazing and hazing practices. Wilgenhof, with a manifesto emphasising it as a place of belonging where all are free to be themselves, is described as a ‘house of horrors’, as punishment was seemingly doled out to male students as determined by an informal disciplinary committee.

Hazing is an ancient, universal practice. In society, whether past or modern, the need to join a group is an aspect of humanity. Hazing in educational institutions tends to occur as part of the hidden curriculum and manifests in a cyclical nature, for example, at the beginning of an academic year. A number or practices are associated with joining groups – it may take the form of a rite of passage, a ceremony, hazing, or paying a fee. The goal of participating in hazing activities is to be admitted and accepted in the group. By participating, prospective members can also prove their commitment to the group. When people freely choose to undergo a difficult initiation, it often increases their commitment and group cohesion – they need to believe the price of membership was worth it. The whole point of hazing is to build solidarity between members of a group.

Successfully navigating intimate, reciprocal relationships

The cohort of students joining higher education in South Africa typically fall in the 18- to 25-year-old range, and thus within the developmental phase of emerging adulthood. Erik Erikson, a German American child psychoanalyst known for his theory on psychosocial development of human beings, emphasised that this stage of development is about successfully navigating intimate, reciprocal relationships with others. A developmental need at university is therefore to fit in, to belong to a group, and to be part of campus activities – it brings security and protection. Hazing, however traumatising or painful, fulfils a developmental need.

Research has shown that the length of time for young people to actually create a personal identity has increased to the mid-to-late 20s. Emerging adulthood in Western culture can therefore be a time of shifting identities. This brings about a continued risk of experimentation with unhealthy behaviour. They are no longer minors and are faced with two additional life challenges: increased adult responsibilities and decreased familial support. From the onset of puberty through age 25, the adolescent brain undergoes profound changes in structure and function. A core element in the journey to adulthood involves the attainment of autonomy – on an emotional and behavioural level – learning to make your own decisions and manage your own emotions. Another developmental need is thereby met through hazing practices. 

Psychological consequences of hazing

While a few hazing rituals may appear mildly risky, many rituals cross the line. It is believed that humans are psychologically wired to form social groups in response to a threat, and this is what makes hazing effective in creating group identity. Despite the fact that hazing is potentially fatal and emotionally damaging, it is also believed that new students should have the same hazing experience as their predecessors. The hazing culture is therefore reproduced and enforced.

The psychological consequences of hazing can be rife. The concept of hazing is built upon psychological manipulation, degradation, and humiliation. Negative consequences that might have lasting effects include sleep problems, difficulty forming relationships, difficulty trusting others, decreased self-esteem, depressive tendencies, anxiety, self-harming tendencies, as well as academic underperformance. Unfortunately, hazing can also consist of social isolation, forced exercise, excessive drinking, and activities with a sexual innuendo. This results in embarrassing, abusive, exploitative, and dangerous activities. 

A student who has experienced hazing might feel a loss of control and empowerment, feeling more like a victim than before the hazing. This may appear directly after the hazing or later. Students who might have experienced traumatic events prior to hazing are more at risk for negative psychological reactions to hazing. This also applies to students witnessing hazing. They may experience feelings of guilt and shame for not having intervened to assist the hazing victim. And ironically, those who initiate hazing are not horrible, malicious human beings. They may believe the actions are expected of them and that they are carrying on a tradition for their residence. Those who haze others may also experience some of the same psychological consequences. We need to also remember that these psychological consequences would be significantly exacerbated should a student pass away due to a hazing-related activity. 

Will you still send him?

The focus thus far has been on the student, but what about the student’s parents, caregivers, and support system? Within the South African education system, not all South Africans have access to higher education. As a student finishing Grade 12, your dream is to enter tertiary education and to become the one breaking the cycle of poverty. Despite claiming that a university is a welcoming community assisting students to optimise their potential, hazardous hazing activities – such as the current discourse on Wilgenhof’s ‘house of horrors’ – have far-reaching negative physical and psychological consequences for both parents and students. 

Joining any group or team should not mean sacrificing your psychological health and well-being. It should be optimising your sense of self and enriching you systemically. If your son has been accepted at Wilgenhof Men’s Residence for 2024, will you still send him?

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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