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21 February 2024 | Story Leonie Bolleurs | Photo SUPPLIED
Bridging Knowledge Cultures
A group of academics from the University of the Free State (UFS) and the North-West University (NWU) contributed to a chapter in the book Bridging Knowledge Cultures in Rural Health Education, which was recently launched during an online event.

The Directorate of Community Engagement at the University of the Free State (UFS) celebrated the publication of a chapter in the book, Bridging Knowledge Cultures. This transformative book was edited by Walter Lepore, Budd Hall, and Rajesh Tandon, Unesco co-chairs of the Unesco Chair in Community Based Research and Social Responsibility in Higher Education.

Chapter 10 of the book – ‘Bridging Knowledge Cultures in Rural Health Education’ – was contributed by a group of academics from the UFS and the North-West University (NWU). The UFS contributors included Dr Karen Venter, Head of Service-Learning in the Directorate of Community Engagement; Alfi Moolman, former coordinator in the same department; and Dr René Walter Botha, Coordinator for Community Based Education and Rural Health in the Faculty of Health Sciences. From the NWU, the contributors included Prof Lesley Wood, Extraordinary Professor in Community-Based Educational Research; Beatrix (Bibi) Bouwman, Director for Sustainability and Community Impact; and Prof Hendri Coetzee, Extraordinary Associate Professor in the North-West University’s COMPRES research unit.

Identify knowledge differences/gaps

According to Dr Venter, the study conducted in the Xhariep District was considered a unique context for an in-depth exploration of participants’ subjective experiences to identify knowledge differences/gaps, and recommendations to bridge them. She states, “The aim of the initiative was to improve health outcomes by establishing lifestyle groups to enable the sharing of health information among participants and thereby encourage sustainable, accountable lifestyle practices.” 

Three questions derived from the case study were discussed during the launch: Who has the right to create knowledge? Who decides if knowledge is valid? And who will have access to the knowledge?

Other case studies included in the book also explored the dynamics of equitable research partnerships, providing practical recommendations to overcome obstacles and forge effective collaboration between academia and diverse communities.

Embrace the richness of diverse perspectives

Dr Venter believes that the launch event inspired the next generation of researchers and professionals to embrace the richness of diverse perspectives and knowledge cultures.

To access the rest of the case studies, including those from Indonesia, Malaysia, and India, you can download the book here. Access the discussion on YouTube here.

Parallel to the book, a guide was launched: Bridging Knowledge Cultures: A Guide for Community Practitioners and Community Organisations. You can access a copy here.

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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