Latest News Archive

Please select Category, Year, and then Month to display items

Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Societal perceptions of women in politics in Cameroon must change

2017-08-30

Prof Lilian Lem Atanga presented a lecture,
Gender, Discourse and Cognition and Implications on
Political Participation, as part of the First Humanities
and Gendered Worlds Lecture 2017.
Photo: Charl Devenish

Women have not internalised the fact that they can participate on an equal footing in politics with men. This is one of the conclusions made by Prof Lilian Lem Atanga in a study of the political participation of women in Cameroon.
“There still is a strong belief that women can’t deliver the goods (in areas such as politics),” Prof Atanga said. According to her, stereotypes were still entrenched in Africa and a lot had to be done to change societal perceptions of the role of women in politics.

Poor representation of women in politics
Prof Atanga, an associate professor at the University of Bamenda in Cameroon, was guest speaker at the First Humanities and Gendered Worlds Lecture 2017. The lecture was hosted by the Faculty of Humanities and the Centre for Africa Studies (CAS) at the University of the Free State (UFS) in the Equitas Auditorium, Bloemfontein Campus, on 3 August 2017. The title of the research fellow’s lecture at the CAS lecture was Gender, Discourse and Cognition and Implications on Political Participation.
She noted that although there had been a marked increase in the political participation of women in Cameroon, it still was insufficient. Of the 24 million people in the country, 52% were women but only 20% of the senators and 31% of parliamentarians were women.

Gender-segregated roles affect participation
And there are many reasons for this. “A lot more women still believe in gender-segregated roles and this affects their political participation.” Many men also don’t approve of women’s political participation.
In her study Prof Atanga found that stereotypes were also emphasised in the way the media in Cameroon reported on the roles of women.

Back

Economic and Management Sciences

Education

Health Sciences

The Humanities

Law

Natural and Agricultural Sciences

Theology and Religion

Open Distance Learning

Business School

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept