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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

BAccHons students achieve A+ rating in ITC exams

2017-09-07

The lecturers of the 2016 BAccHons class: Liesel Botha,
Prof Alta Koekemoer, Prof Cobus Rossouw, Mr Kobus Swanepoel,
Dr Cornelie Crous, Prof Hentie van Wyk, and Mr Shaun Watson.
Photo: Supplied

The 2016 BAccHons students in the School of Accountancy at the University of the Free State achieved a 96% pass rate in the 2017 Initial Test of Competence (ITC) examinations of the South African Institute of Chartered Accountants (SAICA). The ITC examinations took place in January and June, and of the 49 students that partook in the examinations, 47 passed.

Prof Hentie van Wyk, Programme Director of the School of Accountancy, said with these results, the School of Accountancy ranks among the top accountancy institutions in South Africa. “The UFS is one of 14 accredited universities offering the SAICA-accredited programme,” he said.

New teaching model a success
A new teaching and learning module, which was introduced by the School of Accountancy in 2013, seemed to have fuelled the success of the students, as it is now more learner-centred and introduced more structured support to students.

The same strategies will be followed for the current 2017 intake. “We achieved an average pass rate of 84.8% over the past five years and if we can build on that, it will be an achievement of note,” says Prof Van Wyk. However, students should understand that much of these achievements are in their own hands. “After leaving the UFS, they must continue with the preparations for the ITC examinations in order to guarantee their success. The ball is actually in the students’ court,” he said.

Of the African students, 91% were successful in the national examinations, while 100% of the Thuthuka bursary students passed. The average pass rate for the past five years is as follows:

2016 96%
2015 72%
2014 80%
2013 84%
2012 92%.

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