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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Tactile paving assists visually impaired

2017-10-28

Description: ' 000 Blind Tactile Paving Tags: Blind Tactile Paving

Tactile paving is being installed at pedestrian crossings to assist
visually-impaired persons at the UFS.
Photo: Supplied

Crossing roads and accessing buildings has always been a challenge for people with visual impairments. They had to rely on peripheral sounds, such as car brakes and cues. However, after the installation of tactile paving – paving with special textures assisting the visually impaired to feel the difference between walking around on campus and crossing the road, this will no longer be a problem at the University of the Free State (UFS).

This is one of several developments that University Estates’ Department of Facilities Planning has in the pipeline for 2017 in order to ensure that the university attains its key component in providing a high-quality student experience.

Maureen Khati, Assistant Director of Project Management: Facilities Planning, says, “We saw the need to install these paving blocks in strategic spaces, as identified by the Center for Universal Access and Disability Support (CUADS).” She says these blocks will make it easier for people with visual impairments.

Special features designed to aid visually-impaired persons

These installations have special features that will assist those students and employees with limited vision or blindness to navigate through pedestrian crossings and the different campus buildings. The university chose a unique design of tactile paving that focuses on warning and directing those with visual impairments.

UFS eager to improve accessibility and mobility

The university, and all the stakeholders involved in this initiative, are delighted to be embarking on this project and are looking forward to its successful execution. To improve accessibility and mobility, more accessible entrances and exits will be built, effective signage will be installed inside and outside buildings, but the most important aspect is that dedicated seating space will be made available in lecture rooms for special-needs students.

Khati says, “More focus has been put on installing ramps in all buildings to make them more accessible for people with disabilities, as well as other needs required to enhance accessibility at the UFS.”

For the UFS, this initiative is one of many to come, as extensive research is being done and priorities are implemented accordingly.

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