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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Kovsies SRC President cycles to raise money for registration

2017-11-27

Asive Dlanjwa, Bloemfontein SRC President, will cycle to Cape Town to
raise money for the 2018 registrations.
Photo: Moeketsi Mogotsi

“When I came to the University of the Free State (UFS), all I had was a R50 note and I did not know how I was going to register.” This is what Bloemfontein Campus SRC President, Asive Dlanjwa, encountered when he arrived at the UFS. He says the biggest struggle for students is not having finances for registration at the beginning of the year.

R2 million to be raised for 2018 registration
It is for this reason that Dlanjwa will be partaking in the Right to Learn Cycle tour challenge from 27 November to 4 December 2017. The Student Representative Council (SRC), in partnership with Institutional Advancement, came up with this initiative to cycle from Bloemfontein to Cape Town in eight days in an effort to raise R2 million for 2018 registration.

Bringing hope to prospective students and their families
Dlanjwa says, “We want to give access to as many students as possible. This initiative is not only about the students, it’s about giving hope to their families and taking them out of poverty.” He recalls an incident where a student went to the SRC offices to seek help at the beginning of the year, with nothing but an identity document and the clothes he had on. The student had been sleeping at the Bloemfontein Tourism Centre because he had no money for accommodation and registration. “These are the types of cases that we have to deal with at the start of each year,” says Dlanjwa.

He urges the community to partner with them in ensuring that many students get access to higher education by donating money through the Give-n-gain page. Dlanjwa, joined by a few more guest cyclists, left Bloemfontein on Monday 27 November 2017 and are expected to arrive in Cape Town on Monday 4 December 2017.

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