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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

SmartDrive devices give UFS wheelchair users more independence

2017-12-01

From the left, are: David Mashape; Martie Miranda, Head of the
Center for Universal Access and Disability Support at the UFS;
and Lawrence Qamba, celebrating the recent acquisition
of two SmartDrive Power Assist devices.
Photo: Johan Roux

Students who make use of wheelchairs at the University of the Free State (UFS) will now be able to move around campus more independently than before. This is thanks to two SmartDrive Power Assist devices acquired by the university.

Accessibility is very important to the institution and with these devices clipping onto a manual wheelchair to make it motorised, students will not have to ask for help that often. It will assist them in overcoming obstacles they face every day.

Different surfaces pose different challenges
According to Martie Miranda, Head of the Center for Universal Access and Disability Support (CUADS), one of the most important advantages of the SmartDrive machines is that it enhances the independence of students. The devices were bought with funds received from the Department of Higher Education and Training specifically allocated for accessibility and infrastructure.

“While the UFS is addressing inaccessibility on its campuses, which will take time, this will help to motorise wheelchairs for wheelchair users to move around more easily. Students can now move around independently without necessarily asking for help, for example, to get up very steep ramps.” Miranda says some surfaces, such as grass and gravel, has its own unique challenges for wheelchair users.

A few years coming
The SmartDrive devices are operated by a Bluetooth watch. By tapping twice on the chair or clapping twice, the motor propels the wheelchair forward and stops when tapped twice, while also braking with one’s hands. The speed can also be controlled by the user. The machines use rechargeable batteries, with a fully charged battery lasting up to 15 hours.

Acquiring the devices was a process of a few years, and CUADS is happy to finally employ them to the benefit of their students. Miranda says the determination and support of Prof Nicky Morgan, Vice-Rector: Operations, and the assistance of Nico Janse van Rensburg, Senior Director: Top Management, were instrumental in buying the devices.

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