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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Academic volunteers time on community radio

2017-12-25

Dr Marian Human-Nel
Photo: Supplied

Superior Scholarship. Human Embrace. Institutional Distinctiveness. Emergent Leadership. Public Service.

These are the core values underpinning both the university’s academic and human projects. It is the last one, public service, that resonates well with Dr Marian Human-Nel. She does her part as a radio presenter and news reader on Maluti FM 97.1, a Bethlehem-based community radio.

“As a community radio station, we are not only responsible for entertaining and informing the public, but we also do a lot of community fundraising projects. We also do a lot of wellbeing activities in the Eastern Free State,” said Dr Human-Nel, Subject Head and Lecturer in the Department of Afrikaans, Dutch, German and French on the Qwaqwa Campus.

Sharing of information and knowledge
Dr Human-Nel volunteers her services as presenter of two programmes. “I present Kollig in which I invite my Qwaqwa Campus colleagues and professionals in the community to talk about their specific fields of interest and research. The focus here is on information and sharing knowledge. We have a slot called ‘This Week in History’ written and prepared by my colleague from the History department.”

Another show that Dr Human-Nel presents is called Fluit-Fluit Storietyd on which she reads and does voice performance of Afrikaans short stories and poems with specific music. “The Fluit-Fluit programme informs and entertains through cultural activities,” she said.

Maluti FM broadcasts over a 160-kilometre radius around Bethlehem and is also available online.

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