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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

First book on Bloemfontein published in 25 years

2008-10-21

During the launch of the book "Spatialities of Urban Change" are, from the left, front: Mr Malefetsane Mokoena, General Manager: Housing at the Mangaung Local Municipality and one of the co-authors of the book, Mr Amos Goliath, Executive Director: Corporate Affairs at the Mangaung Local Municipality, Ms Rothea van Biljon, Chairperson of the Afrikaanse Handelsinstituut Bloemfontein; back: Prof. Lochner Marais, editor of the book from the Centre for Development Support at the UFS, and Prof. Gustav Visser, editor of the book from the Department of Geography at the UFS. Photo Stephen Collett

The University of the Free State (UFS) has published a book on Bloemfontein for the first time in 25 years. The book, titled “Spatialities of Urban Change”, is the first South African scholarly account in book form of spatial themes on urban change in a secondary city in South Africa. The book was recently launched on the Main Campus in Bloemfontein.

The editors of the book are Prof. Lochner Marais from the Centre for Development Support and Prof. Gustav Visser from the Department of Geography, both from the UFS. Their co-authors are five Ph.D. students in Development Studies, one Ph.D. student in Geography and one master’s student in Development Studies.

According to Prof. Visser, there is a gap in the market for new perspectives on how cities work and how urban theory can develop. This book will contribute to filling that gap. The book also manages to involve students and their research – giving them the opportunity to have their research published.

The book addresses various aspects of Bloemfontein’s spatiality and issues such as suburbanization and the subsequent decline of the central business district, the city’s tourism potential and the impact of the Volksblad Arts Festival on re-imaging the city as a place that has something to offer any visitor, are discussed among others. Other topics include the suburb Westdene and how diverse spatiality manifests itself at this scale, and white flight from the inner city areas.

“A central theme running through the book is how the urban discourse of Bloemfontein relate to the country’s metropolitan core and conversely to other secondary cities,“ says Prof. Visser.

Media Release:
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
22 October 2008

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