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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Greyhound racing: Public input needed

2009-02-03

Members of the public have a second opportunity to make submissions regarding the possible legalisation of greyhound racing in South Africa.

A research team from the Faculty of Law at the University of the Free State (UFS), in conjunction with the Department of Trade and Industry (dti), will hold a second round of public consultations in Gauteng, the Free State, North West, the Eastern Cape, the Western Cape and KwaZulu-Natal in February and March this year.

During the first round of consultations last year the research team, under the supervision of Prof. Elizabeth Snyman-Van Deventer of the UFS, received written submissions from interested members of the public and various associations.

The purpose of this research project is to give an objective overview of the greyhound racing industry nationally as well as internationally. This includes aspects such as animal welfare, social, economical and political issues and the legal framework pertaining to greyhound racing.

The study focuses on the current situation in South Africa and internationally regarding the jurisdictions where the sport is currently active and the current legal framework.

It will also include a comparative study of the situation in countries such as the United States of America, Ireland, England, Belgium, Australia, New Zealand, Canada and Vietnam.

Greyhound racing was banned in South Africa years ago because gambling was regarded as immoral at that time. Now that gambling has been legalised and is regulated there are debates on the legislation of greyhound racing.

The animal welfare and protection groups are against the legalisation of greyhound racing, while other role players have been calling for the racing to be legalised and regulated.

The public consultations will take place as follows:

• 6 February 2009, 09:00-12:30, Protea Edward Hotel, Durban
• 13 February 2009, 09:00-12:30, Protea Sea Point Hotel, Cape Town
• 20 February 2009, 09:00-12:30, Protea Marine Hotel, Port Elizabeth
• 26 February 2009, 09:00-12:30, Garden Court Hotel, Bloemfontein
• 27 February 2009, 09:00-12:30, Protea Manor Hotel, Hatfield, Pretoria
• 6 March 2009, 09:00-12:30, Garden Court East London, Esplanade, East London
• 13 March 2009, 09:00-12:30, Willows Garden Hotel, Potchefstroom

For further information, members of the public who are interested in attending these consultations should contact Mpho Mosing of the dti at 012 394 1504/083 436 5534 or Prof. Snyman-Van Deventer at 051 401 2698 or e-mail it to snymane.rd@ufs.ac.za

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