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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Lottery grant will boost public art at UFS

2009-05-25

Public art at the UFS will get a major boost with money made available by the National Lottery Board. Here are Dr Ivan van Rooyen, Director: UFS Marketing, Ms Nontombi Ntakakaze (Artists in School Project) and Mr Ben Botma (Head of Department: Fine Arts) at one of the existing works of art by Edoardo Villa on the Bloemfontein Campus.
Photo: Leatitia Pienaar.

Emerging and established artists will showcase their work in a comprehensive public sculpture project on the campuses of the University of the Free State (UFS). The aim is to create a greater understanding of cultural differences and promote the UFS vision of a truly multilingual, non-sexist, non-racial campus, says Dr Ivan van Rooyen, Director: UFS Marketing.

The National Lottery Board has approved a grant of R4,125 million in total for three major projects, one of which is the public sculpture project. The others are a Khoe-San Early Learning Centre pilot project in Heidedal, and a boost for the Artists in Schools project, which is already underway.

Dr Van Rooyen says one way of promoting the UFS vision is to create an alternative environment and provide visible, tangible symbols of change and transformation. This will enrich the educational and cultural experience of students and visitors to the campus by stimulating intercultural dialogue and providing a setting for historical dialogue between past and future.

The dream of the UFS is to inspire a sense of ownership of the campus of an open university, worthy of a democratic South Africa. “Therefore, a large-scale project of national significance has been conceptualised, where the development of infrastructure will involve the creation and acquisition of major South African art works for the long-term benefit of all South Africans,” Dr Van Rooyen says.

The public sculpture project will be implemented over the next few years. Artists will be commissioned as funds become available. The UFS will also consult extensively with local and national art museums with experience in the public art field. A wide spectrum of artists, especially artists from the black community, will be used.

Dr Van Rooyen says that many black artists have not had an opportunity to exhibit public sculptures because of prohibitive costs and the project will empower them to develop their skills. The project makes provision for both established and emerging artists to showcase their work.

The aim of the Khoe-San Early Learning Centre pilot project is to compile a curriculum that is sensitive to multiculturalism and multilingualism. The centre will be the first in the country and will respond to the need to promote and revitalise Khoe-San languages. Using arts and crafts and storytelling, as well as literacy, numeracy and life skills, children will learn to adapt to their environment and contribute to our diverse society. This centre will be a collaborative venture between the Heidedal community and the UFS.

Finally, the Artists in Schools project, which has been running successfully since 2004, will also receive a boost from the Lottery funding. Through a series of workshops that the Department of Fine Arts presents at schools, participants develop functional art products with a distinctive Free State character. These products are marketed and sold to benefit the artists, designers and craftspeople.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za
25 May 2009

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