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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Department of Architecture builds next generation of architects

2010-03-22

With Prof. Jonathan Jansen, Rector and Vice-Chancellor of the UFS are René Malan en Sancha Olivier.

Since 1987 first-year architecture students have been building huts on campus annually as part of an introduction to architectural studies at the Department of Architecture at the University of the Free State (UFS).

According to Martie Bitzer, Senior Lecturer in the Department of Architecture, the students build these full-scale huts in groups of two, with responses to orientation, materials (grass, reads, earth construction – mud bricks), climate and community over a period of approximately three weeks.

On the day that the students completed their huts, Prof. Jonathan Jansen, Rector and Vice-Chancellor of the UFS, visited the small community of 27 huts in the veld behind the Rag Farm. Here he was taken on a walk amongst the huts. He also addressed staff and students of the Department of Architecture

“I can smell excellence and goodness,” was some of Prof. Jansen’s remarks as he walked amongst the huts.

“Top students come to our Department of Architecture. Quality attracts quality. The recent achievements of this department are proof of this,” he said.

One of Kovsies final-year students, Wim Steenkamp, was named National Corobrik Architecture Student of the Year 2008. This was the second time in the past three years that a student from the UFS Department of Architecture has won this prestigious competition. The department also received unconditional accreditation from the South African Council for the Architecture Profession (SACAP) for all three courses offered, and over the past few years its students have won the Tripod Photography Competition, the National Cement and Concrete Institute Competition for honours students, and the Carl and Emily Fuchs Foundation Student Prestigious Prize.

This once again confirms the prestige the department enjoys in the field of architecture in South Africa. It is also proof of the quality of staff and the programmes offered at the department.

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