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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

UFS closes pedestrian entrances to improve safety on campus

2010-08-05

The University of the Free State (UFS) will remove pedestrian gates on its Main Campus in an extra effort to improve safety on this campus.

It was decided to implement this plan because the campus covers a huge area and people who are not part of the campus community hang around on the campus, sometimes causing damages. This idea is also strongly supported by students, in particular with regard to the removal of the pedestrian thoroughfares close to the hostels.

The following pedestrian gates will not be removed:

- The pedestrian thoroughfares on both sides of the DF Malherbe Gate (next to the Faculty of Health Sciences). Both the main gate and the pedestrian thoroughfares at the DF Malherbe Gate remain open 24 hours a day.
- The pedestrian thoroughfares at the Badenhorst Street Gate (close to Roosmaryn Residence). The Badenhorst Gate is not open 24 hours a day, but the pedestrian thoroughfare will remain open 24 hours a day.

The following pedestrian thoroughfares will be removed with effect from 1 September 2010:

- The pedestrian thoroughfare to the east of Pellies Park
- The pedestrian thoroughfare to the west of Pellies Park (directly behind JMB Hertzog Residence)
- The turnstile between the Kovsie Church and the Wynand Mouton Gate
- The pedestrian thoroughfare behind the tennis courts
- The pedestrian thoroughfares behind the rugby fields

A request was also directed at the Kovsie Church to close down the pedestrian thoroughfare between the Kovsie Church and the UFS. This gate will then be opened during church activities.

From 1 September 2010, the personnel of Security Services will regularly patrol the fences. Trespassers that flatten the fencing to enter the campus will be prosecuted.

Students, personnel and visitors are encouraged to make use of the main entrance gates of the UFS. These include the Main Gate (in Nelson Mandela Drive), the Wynand Mouton Gate (in DF Malherbe Drive), the DF Malherbe Gate (in Wynand Mouton Drive), the Badenhorst Street Gate (close to Roosmaryn Residence) and the Furstenburg Gate (in Furstenburg Road).

Media Release:
Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za
5 August 2010

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