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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Kovsies assured of position in Free State A Section of Interprovincial Hockey
2010-08-06

 
The Free State women’s hockey team.
Photo: Supplied

The Free State women’s hockey team, boasting nine players from the University of the Free State (UFS), and captained by Lesley Ann George, has won the B Section of the Interprovincial Women’s Hockey Tournament in East London when they beat Peninsula (WP B) 5-1 in the finals. With that performance the Kovsies ensured that the Free State will participate in the A Section next year.

With 22 goals, Hettie Oosthuizen was the top goal-shooter at the tournament. She was included in the coming SA Hockey practice group together with Nicole Kemp.

More news are that Lesley Ann George, the Free State and Kovsies’ captain has been included in the Protea team that will participate in the Commonwealth Games in India later this year.

Other Kovsies who were also part of the extremely successful Free State team were: Christine Roos, Careau Nel, Jonelka Swanepoel, Felishia Shongwe, Orpah Pretorius and Berne van Wyk. Elsie Coetzer, Kovsies’ coach, was in charge of the successful Free State team.

 

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