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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Heinrich Brüssow named as Kovsie Alumnus of the Year
2010-08-19

Ms Jackie Ntshingila  Prof. Teuns Verschoor  Prof. Benito Khotseng  Heinrich Brüssow 

The Alumni of the University of the Free State (UFS) have named Heinrich Brüssow as the Kovsie Alumnus of the Year for 2009.

At the same time, Ms Jackie Ntshingila, the Provincial Manager of the Small Enterprise Development Agency (SEDA), will receive the Kovsie Alumni Cum Laude Award, while the Executive Management Award will be awarded to Prof. Teuns Verschoor, acting Senior Vice-Rector at the UFS, and Prof. Benito Khotseng. These awards, which are made annually to honour alumni of the UFS for their exceptional achievements and contributions to the university, will be awarded on Friday, 3 September 2010.

Heinrich is currently one of the most formidable Free State Cheetahs players. During the international Super 14 Competition he was a pillar of strength for his team in many respects. He was one of the outstanding players in the match between the Springboks and the Lions. He has established himself in the triumphant Springbok team as one of the definite choices. He received the Man-of-the-Match award in the Springboks’ victory over the All Blacks on 25 July 2009, as well as the awards as the Provincial Player of the Castle SA 2009 Tournament, the SA Rugby Young Player of the Year 2009 and the 2009 Sports24 Performer of the Month.

Ms Ntshingila will receive the Kovsie Alumni Cum Laude Award for her role in the business development sector in the Free State and particularly the empowerment of women in the business sector. Her constructive inputs on various committees have lead to the outstanding role that she has played to expand SEDA in the Free State from 1 to 56 members and five branches during a relatively short period.

Prof. Verschoor will receive an Executive Management Award for the tremendous role he has played in many student matters, research, transformation and other university matters. Recognition is also given to the role that he fulfilled as acting Rector of the university during 2008-2009. In this he has emphasised his passion and commitment towards the university. In 2004 he received a Centenary Medal for management, diversity and student transformation.

Prof. Khotseng will receive an Executive Management Award for his influential and leading role during the 1990s, when the UFS was established as an outstanding institution. Prof. Khotseng played a leading and influential role as Vice-Rector: Student Affairs. He has served on the UFS Council from 1993 and in 1994 he accepted the position as Senior Manager: Strategic Programmes at Kovsies. He managed transformation and the marketing of the university in the black community with distinction. In 1995 he helped to diffuse the conflict in residences and to create a culture of learning. With the help of the Multicultural and Transformation Committees he taught persons to respect and understand one another. In 2004 he also received a Centenary Medal. 

The coveted Kovsie Alumni Awards will be handed over at a Kovsie Alumni breakfast. All alumni are welcome at the breakfast which will take place in the Reitz Hall of the UFS Centenary Complex. The cost is R50 per person and includes a delicious breakfast. If you are interested in attending, please contact Annanda Calitz at 051 401 3382 or ficka@ufs.ac.za  
 
Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za
19 August 2010

 

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