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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Dr Malete elected Chairperson of PanSALB
2010-09-06

Dr. Elias Malete

The Principal of UFS’s Qwaqwa Campus, Dr Elias Malete, was recently elected Chairperson of the Pan South African Language Board (PanSALB) at the 62nd General Board Meeting held in Pretoria. He is taking over from Prof. Sihawukele Ngubane from the University of KwaZulu-Natal (UKZN).

PanSALB is a constitutional body tasked with promoting and creating conditions for the development and use of eleven official languages in South Africa, including the likes of German, Greek, Gujarati, Hindi, amongst others.

“Our mandate going forward is to complement the good work that was done by Prof. Ngubane. We are charged with the responsibility of maintaining quality, respect, honesty and accountability in order to realise our new vision of promoting and ensuring respect for all languages commonly used by South African communities, including the Khoi, Nama and San languages, as well as South African Sign Language,” said Dr Malete.

“Our main focus in the next twelve months of office will be the development of programmes which will support PanSALB’s three-year strategic plan. These programmes will focus on administrative matters to ensure prudent financial and effective corporate governance of PanSALB, as well as aligning our structures like national language bodies, national lexicographic units and provincial language committees with the new strategic plan. This alignment is crucial if we are to create conditions for the development of all languages, thus promoting multilingualism and ensuring respect for all South African languages,” said Dr Malete.

Meanwhile, Dr Malete was invited by the Athens Institute for Education and Research to present a paper at the 3rd Annual International Conference in Literature, Language and Linguistics in Athens, Greece. His paper, Negation of adjuncts in Sesotho, was well received by the international audience.
 

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