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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Gauteng business community experiences UFS
2010-09-23

Prof. Matie Hoffman from the Department of Physics of the UFS, presenting at the Boyden Observatory to a group of business executives from Gauteng, during their recent visit to the university.
Photo: Gerhard Louw

The University of the Free State’s (UFS) Corporate Liaison Office recently hosted a group of eleven business men and women from the private sector in Gauteng on its Main Campus in Bloemfontein. The purpose of the campus visits, which are held two to three times a year, is to give representatives from the corporate sector the opportunity to get to know the UFS first-hand and to help build the brand of the university as a national asset.

During their visit the group of business men and women, amongst others, met with faculty members, they enjoyed a networking session with UFS staff at the Oliewenhuis Art Museum, visited the Unit for Students with Disabilities as well as the Department of Paediatrics and Child Health.

The day ended at the Boyden Observatory where a feedback session was facilitated by Prof. Jonathan Jansen, Rector and Vice-Chancellor, and Prof. Ezekiel Moraka, Vice-Rector: External Relations. After this opportunity where the visitors discussed their experience of the UFS, the day came to an end with a presentation on: The African skies: Stories and science by a Ph.D. candidate from the Department of Physics, Mr Bosco Oruru. One of the highlights of the evening included a sighting of the Hubble Telescope in the sky over Bloemfontein and observing the moon and Venus through one of the Boyden telescopes.

The visitors left with new insights and a great appreciation for the contribution of the UFS to education, research and community service in South Africa.

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