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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

One of the UFS's newest members welcomed at international organisation.
2011-03-13

Photo: Gerda-Marié Viviers
Prof. Hussein Solomon

One of the University of the Free State’s (UFS) newest members of excellence was recently welcomed as a new member at the relatively new, yet influential, internationally renowned Our Humanity in the Balance (OHIB) organisation. Prof. Hussein Solomon, a month old Senior Professor in Political Science at the university, said he has always wanted to have made a difference in people's lives and dreamt of becoming part of an organisation such as the OHIB. Proofing of Solomon's dedication to his roots, he believes his focus must remain with the African continent. ''I would like OHIB to focus on making the secession process in Sudan as peaceful as possible as well as focusing on ending the ongoing conflicts in Somalia, the Ivory Coast and the Democratic Republic of the Congo. These are immediate goals. In the medium term we need to examine the issues of democratic transformation in countries like Swaziland and Zimbabwe.''

As this Kovsie has worked in peace NGOs, advised diplomats and acts as a serving officer in the South African Air Force and an academic, the compilation of the OHIB board consisting of academics, former senior diplomats and military people and peace activists would be nothing new to him. ''My role is essentially to bring these disparate communities together and to focus energies on a common project. At the moment much attention is being focused on current developments in Libya.''

Other accomplishments of this former Tuks lecturer include Visiting Professor at the Global Collaboration Centre at Osaka University in Japan, Visiting Fellow at the London School of Economics and also respective membership on the Security Council of the Gerhson Lehrman Group of Companies, the International Steering Committee of Global Action to Prevent War, and the International Advisory Council of the Toda Institute for Global Peace and Policy Research in Hawaii. Prof. Solomon was selected in 2008 to serve on the Nelson Mandela Chair of African Studies at Jawahrlal Nehru University in New Delhi, India.

His current area of research expertise include conflict and conflict resolution in Africa; South African Foreign Policy; international relations theory; religious fundamentalism and population movements within the developing world. His publications have appeared in several countries around the world including Switzerland, The Russian Federation and Japan.

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