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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

First Beyers Naudé lecture held at UFS' Qwaqwa Campus
2011-03-15

Prof. Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), delivered the first lecture to celebrate Dr Beyers Naudé’s life and legacy in a series of public lectures at the UFS’ Qwaqwa Campus.

In his address, Prof. Jansen warned that South Africa cannot afford a genocide of which the seeds are sown by those who continue to use racist and derogatory terms against their fellow citizens.
 
“The present debate in the media that was started by Jimmy Manyi’s comments and subsequently followed by the column by Kuli Roberts in the Sunday World about what they called ‘coloureds’ in the Western Cape, is not a ‘coloured’ debate. It is a South African debate and the silence from certain quarters of our society is disturbing,” said Prof. Jansen.
 
He pointed out that all countries that had previously experienced genocide had started in the same way when “those who were in power chose to keep quiet when wrong and dangerous statements were being uttered”.
 
“This country needs courageous citizens and leaders like ‘Oom Bey’ who sacrificed all the privileges and opportunities of being an Afrikaner in apartheid South Africa. He courageously stood up against his own people by declaring apartheid as evil and un-Christian. That’s the consciousness that all Kovsie students and the entire community must strive for.
 
We want Kovsie graduates who are also graduates of life. We want Kovsie graduates who will have the conscience to question wrong-doing, irrespective of who did it, and irrespective of where wrong-doing is being done. That’s the Kovsies we will all be proud of,” Prof. Jansen concluded. 
 
The lecture was preceded by a student debate on the theme and was the first of the four in the 8th annual Beyers Naudé Memorial Lecture Series themed Conscience and courage in the struggle for justice. The second lecture will be presented by Prof. Kwandile Kondlo, who heads the UFS’ Centre for African Studies, on 28 April 2011, and the main event is scheduled for 9 September 2011.
 
 
Media Release
14 March 2011
Issued by: Lacea Loader
Director: Strategic Communication
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 

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