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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Qwaqwa campus upgrade begins

2005-06-23

Academic facilities, including lecture halls and the library, on the Qwaqwa campus of the University of the Free State (UFS) will be upgraded to the tune of R1,4-million.

An extra R100 000,00 has also been made available for the upgrading of four staff houses on campus.

The tender for this project was awarded to a local business in the Qwaqwa region, Mguni Enterprises. This phase is expected to be completed next month - July 2005.

This is the second phase of upgrading of the Qwaqwa campus, following the earlier upgrading of student residences to the tune of R6,2-million.

“The total capital injection to improve the infrastructure on the campus is R7,7 -million. The aim of the upgrading is to improve the infrastructure of the campus in order to provide an atmosphere conducive to learning, “said Prof Peter Mbati, Qwaqawa Campus Head.

The first phase of the upgrading - amounting to R6,2 million - comprised of the upgrading of the five student residences and mainly dealt with the maintenance backlog. Residences were painted, old furniture replaced, electricity rewired and the necessary alterations made to ensure sufficient hot water supply as well as a new look to the face of the residences.

According to Prof Mbati the student visiting areas, reception areas and rooms were also improved by the changes in the first phase. The renovated residences now also boast facilities such as kitchenettes, washing machines and tumble driers and computers rooms.

There are currently 754 students staying in the residences. Three residences accommodate female students and the other two are for male students. Students who are not accommodated on campus stay at the former Tshiya College of Education, approximately 5 kilometers from the campus. These students are bussed in to the campus on a daily basis.

“All these developments are a major step forward for the Qwaqwa campus as it once again shows our commitment to the campus to make it an attractive site of higher education in the Eastern Free State,” said Prof Frederick Fourie, Rector and Vice-Chancellor of the UFS.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel: (051) 401-2584
   Cell: 083 645 2454
   E-mail: loaderl.stg@mail.uovs.ac.za

23 June 2005

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