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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Kovsie alumni reunion on the Thames.
2005-07-07

There are only 20 places left for Kovsie Alumni that want to attend the Castle Lager Kovsie Alumni London Reunion! This year’s reunion will be in a class of its own and will be held on the Queen Mary on the Thames River. The reunion will take place next Saturday 16 July and the popular Blou Willem Theron will be the key note speaker. A cantush will also be held. (For those who do not know what that is, the Alumni will sing traditional South African songs and have an incredible time!).





The reunion will start at 18:30 and tickets cost £10. This includes a buffet dinner and access to the Queen Mary nightclub later the evening. Unfortunately, only 150 people can be accommodated on the Queen Mary (130 people have already booked). Therefore, if you know of any Kovsie Alumni in the United Kingdom, contact Anli Bosman at anlibosman@yahoo.com. 

 


 

Dr Ivan van Rooyen (Director: UFS Marketing), Willem van Huyssteen (SAB Regional Marketing Manager) en Jeannette Boshoff-Jansen (UFS Marketing).
 

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