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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

UFS unveils Women’s Memorial Garden

2011-08-12

The Women’s Memorial Garden, between the Main and Chemistry building, seen from the top.
Photo: Siegwalt Küsel

Our university rewarded the hard work of women at the university by unveiling a Women’s Memorial Garden at our Bloemfontein Campus on National Women’s Day, 9 August 2011. University Staff, students, some members of our Council and other guests gathered at the university for the unveiling of the new memorial garden.

Prof. Driekie Hay, Vice-Rector: Academic, told the somewhat 50 people at the unveiling that it was a historic day for the UFS, as this was a sign of how far the university have come. Prof. Hay told the women at the function to be proud of their achievements. She said the purpose of Women’s Day was to celebrate the historic struggle and sacrifices of all South African women, especially those who fought against racism and sexism.

The Women’s Memorial Garden consists of a botanical garden with more than 80 plant species. In the middle of the garden is a stone statue with a wild fig tree planted within. Prof. Hay told the guests that the tree’s numerous seeds represent unity and is an indication of real understanding, knowledge and faith, characteristics women at our university should pursue to ensure a sustainable and prosperous future for the UFS. The University leadership will now embark on a process to identify and recognise women from the university community who have made significant contributions during its 107 years of existence.

The memorial garden was designed by Habitat Landscape Architects. Mr Siegwalt Küsel, an architect at the firm, said the garden was developed to be a living monument to women. He said they hope that the garden will become an active learning space for visitors.

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