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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

It's almost time for Rag procession 2012

2012-01-25

This year Rag is bigger and better.

This year’s Kovsie Rag of our universities Bloemfontein Campus promises to stand out head and shoulders above all previous years.

Kovsie Rag and Kovsie Community Service joined hands and is now known as Kovsie Rag Community Service.

For this reason, during this year’s Rag Procession in Heidedal and Mangaung, Kovsie Rag Community Service will distribute food parcels in this community.

The processions in Heidedal and Mangaung will both take place on Saturday 28 January 2012 at 10:00.

In Heidedal participants in the Rag Procession will distribute food parcels at the Twin City Shopping Centre and in Mangaung food parcels will be distributed at the Kenilworth Shopping Centre.

The programme for the Rag Procession is also well underway and first-years are eagerly building floats for this year’s Rag Procession on Saturday 28 January 2012

At 18:00 the main procession will start from the UFS and move to the final destination at Old Greys where DJ Black Coffee and Die Heuwels Fantasties will perform.

For the first time in Rag history, a Mr Rag will this year be crowned together with Miss Rag at the Crowning Ceremony Ball on Friday 3 February 2012.

The purpose of Kovsie Rag Community Service is to raise funds for charity and it is currently the biggest of its kind in South Africa.

“We are in the process of exceeding all expectations” says Pieter Badenhorst, Kovsie Rag officer.

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