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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Spotlight on Excellence in Teaching and Learning

2012-11-08

Dr Lynette van der Merwe and Mr Fred Mudanvanhu
Photo: Stephen Collett
08 November 2012

Dr Lynette van der Merwe from the Department of Basic Medical Sciences was announced as the winner of the Vice-Chancellor’s award for Teaching and Learning 2012. This award celebrates the excellent work done by academics in their classrooms. Mr Fred Mudanvanhu from the Computer Science and Informatics Department was named winner of the Excellence in Teaching and Learning award on the Qwaqwa Campus. They received their awards during the first Excellence in Teaching and Learning Week held on the Bloemfontein Campus from 29 October to 1 November 2012.

Hosted by the Centre for Teaching and Learning, the week was a showcase of scholarly teaching in various disciplines and innovation in teaching and learning practice. Some of the top academics at the university exhibited and presented their scholarly contributions in the form of presentations, short videos and electronic posters. This celebration of excellent work done by academics started on 24 October 2012, with the Excellence in Teaching and Learning Day on the Qwaqwa Campus.

Dr Francois Strydom, Director for the Centre for Teaching and Learning, said presentations made during Excellence in Teaching and Learning Week, especially those by the candidates for the Vice-Chancellor’s award for Teaching and Learning, demonstrated cutting edge, reflective scholarship.

He said Dr Van der Merwe’s innovative practises in teaching and learning stem from her Ph.D. research on Generation-Y learners and what their specific preferences are within the context of the Faculty of Health Sciences. “She illustrated how important it is for lecturers to reflect on the characteristics of the students that they are teaching to find the optimal balance between face-to-face interaction and the use of technology to engage the current generation.”

Mr Mudanvanhu was singled out for his research that contrasted the impact of different types of combinations of peer facilitated learning with the technology to improve students’ success.

Speaking at the teaching and learning awards function,Prof.Driekie Hay, Vice Rector:Academics, said the celebration of excellence indicates the pursuit towards developing the next generation of teachers, doctors, architects, scientists and researchers, to name a few. “The graduate that we educate today is the next president, the next Nobel prize winner or your grandchildren’s teacher.”

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