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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Student organisation tackles difficult questions in debate

2012-05-12

At the debate were, from the left: Danie Jacobs, Head of the Centre for Business Dynamics, Mhlanganisi Madlongolwana, Nombuso Ndlovu and Prof. JP Landman.
Photo: Leatitia Pienaar

“South Africa is consumed by a monster, namely the lack of critical thinking and dialogue with regard to our problems. Now is the time to make radical changes.” This is according to Nombuso Ndlovu, who spoke at the first debate in a series of Commercio and the UFS Business School.

“Young people are more interested in social gatherings than applying their minds to the problems of South Africa,” she said. Nombuso is the CEO of Commercio.

Commercio is the student organisation in the Faculty of Economic and Management Sciences. Two teams, one positive and one negative, debated the topic: Is South Africa’s current economic direction viable?

What emerged from the debate was that our students are well-aware of what is going on in our economy and that people cannot just sit back and expect government to deliver. Every individual has a responsibility. South Africa has a “democratic deficit” society, a “corruption-stricken economy” and “economic activism” is necessary to get the economy on the right path.

Prof. JP Landman, Visiting Professor at the Business School, economic advisor, analyst, columnist and also managing director of the Aardklop Arts Festival, was the expert panel member. He said the critical issue in South Africa is “how do you distribute wealth while keeping things going?”

“It is fantastic that South Africans have developed a collective repulsiveness for corruption.” People must know what underpins society and where aggression comes from.
– Leatitia Pienaar.

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