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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Qwaqwa Campus Hosts a DSD Roadshow
2012-04-04

 

In front, from  the left, in front: Joe Mosuhli (DSD Provincial Office), Ms Maboe Grey Magaiza (Lecturer: Sociology), Ms SM Khupane (Thibella Marakabeng Traditional Council), Mr Mbulaheni Mulaudzi (DSD). At the back, from the left: Dr Malete, Dr Elsa Crause (Departmental Head: Sociology), Chief Mahase (Phomolong Traditional Council), Mrs Sadi Luka (DSD), Chief QD Moloi (Makgolokweng Traditional Council), Chief Sekonyela (Thibella Traditional Council), Ms Mpontseng Kumeke (DSD) and Mrs Malikoankoetla Tsosane (Matsieng Traditional Council).

The National Department of Social Development (DSD) and the Free State Department of Social Development, in collaboration with the Qwaqwa Campus of the University of the Free State, hosted a road show on the professionalisation of Community Development Practice yesterday.

This inaugural road show was aimed at conceptualising and soliciting stakeholder buy-in in the new Community Development Qualification Framework, which was jointly developed by the department and the South African Qualifications Authority (SAQA). The road show also briefed stakeholders on the Recognition of Prior Learning (RPL) pilot project that will integrate the current community development workforce into the national qualification framework. Stakeholders were also briefed on the professionalisation process and were given a platform on which to talk about related issues. This included the formation of a community development association, a unified professional body and eventually, the formation of an independent statutory council.

In his welcoming remarks, Campus Principal Dr Elias Malete said that the envisaged programme of professionalising community development practice would address the local needs and bring vibrancy to affected communities. “The programme will definitely help in revitalizing our campus and the community we serve,” said Dr Malete. He was referring to the Qwaqwa Campus Revitalisation Plan. “Among the plans we have is the introduction of the four year Bachelor of Community Development degree. We are confident that our proposal will be received favourably and that we will offer this qualification from 2013,” Dr Malete said to applause from the invited guests and community members.

Talking on behalf of the provincial Department of Social Development was the department's head, Me Matlhogonolo Maboe, who emphasised the fact that large segments of communities were entirely dependent on the community development sector for their daily survival. “In professionalising the sector, we would be building vibrant rural communities and repositioning them to be better equipped in addressing what President Zuma referred to as the ‘triple challenge of unemployment, poverty and inequality’ in his State of the Nation address in February”, said Me Maboe.

Traditional leaders from the Qwaqwa area, national and provincial departmental officials as well as students and staff of the UFS attended the road show.
 

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