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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

New residences officially open
2013-03-06

 
Celebrating the official opening of the two new residences, were Vusumzi Mesatywa, Prime of House Outeniqua and Sherilyn Roelofse, Prime of House ConLaurês.
Photo: Johan Roux
06 March 2013

 

  Video clip (YouTube)

The one implies dreams of victory; the name of the other means ‘bringers of honey’ in the Khoisan language.

With these unique names, two new residences, House ConLaurês and House Outeniqua, will create new memories for generations of Kovsie students. The two residences were officially opened on the Bloemfontein Campus of the University of the Free State, bringing the number of junior residences on the campus to 19.

Celebrating the new addition to residence life, Mr Quintin Koetaan, Director: Housing and Residence Affairs, told residents of House ConLaurês and House Outeniqua that they were part of history. He told guests that the residences will provide accommodation for a new generation of students and encouraged residents to breathe life into their respective abodes.

“Nobody thought that two residences could be built in a year,” he said about the short time between the planning and opening of the residences in January this year. The two residences welcomed 250 students each, with male and female students living under one roof, but in separate units.

Prof Jonathan Jansen, Vice-Chancellor and Rector, praised Koetaan and his team, as well as the developers, saying they have done something completely different on the campus. He said the two residences will create a place which students can call home. “It will create a place not just to eat and sleep, but also to learn. It will create memories for many years to come.”

Mr Rudi Buys, Dean: Student Affairs, said House ConLaurês and House Outeniqua is much more than simply residences. “It’s about the university putting its heart out there, showing what can be done.” He told guests that representatives from other universities and the Department of Higher Education and Training have visited the UFS to see what is being done here.

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