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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Lots of inspiration at Autumn Graduation Ceremony

2013-04-08

Photo: Hannes Pieterse
27 March 2013

The university’s Autumn Graduation Ceremony promises to be another special occasion, with speakers from South Africa and abroad that will address the graduates.

A total of 526 diplomas/certificates and 2 796 bachelor’s and honours degrees will be awarded at the ceremony. The diplomas/certificates and degrees will be awarded during eight ceremonies in the Callie Human Centre on the Bloemfontein Campus from 16 to 19 April 2013.

Well-known radio host and Idols South Africa judge, Gareth Cliff, will be the guest speaker at two ceremonies on 18 April 2013. He will be joined by Vicus Visser, the South African YouTube singing sensation dubbed Bloemfontein’s Justin Bieber. Vicus and his brother Vincent, will perform during the two ceremonies.

Graduates will also be able to draw inspiration from the American student and tap dancer, Joshua Johnson, whom overseas media report widely about. Joshua inspired American audiences with his story of hope and perseverance. The student from Penn State University travels five hours by bus to New York every weekend, where he dances on the subway train to earn money for his tuition fees.

Joshua has appeared on the Ellen DeGeneres Show and his story has also been told in the New York Times and on the American news programme ABC World News with Diane Sawyer.

Joshua will be the guest speaker at the ceremonies on 16, 17 and 19 April 2013. He will also deliver a dance item.

The programme for the respective ceremonies is:

Tuesday 16 April

09:30 Diplomas and certificates up to and including honours degrees in the Faculty of the Humanities: only Social Sciences and Communication Science.
14:30 Diplomas and certificates up to and including honours degrees in the Faculty of the Humanities: Social Sciences and Communication Science excluded.

Wednesday 17 April

09:30 Diplomas and certificates up to and including honours degrees in the Faculty of Education.
14:30 Diplomas and certificates up to and including honours degrees in the Faculties of Health Sciences, Law and Theology.

Thursday 18 April

09:30 Diplomas and certificates up to and including honours degrees in the Faculty of Natural and Agricultural Sciences: only Agricultural Sciences and Architecture.
14:30 Diplomas and certificates up to and including honours degrees in the Faculty of Natural and Agricultural Sciences: only Natural Sciences.

Friday 19 April

09:30 Diplomas and certificates up to and including honours degrees in the Faculty of Economic and Management Sciences: all diplomas and degrees in the Faculty, except BCom and BComHons.
14:30 Diplomas and certificates up to and including honours degrees in the Faculty of Economic and Management Sciences: only BCom and BComHons.

The Qwaqwa Campus’ graduation ceremony will take place on 8 June 2013. Diplomas/certificates up to and including doctorates will be awarded at this ceremony.

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