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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Nkanyezi Talk @UFS looks at gender in the 21st century
2013-08-28

 
Lively debates and conversations as students discuss the topic of gender in the 21st century.
28 August 2013
Photo: Linda Fekisi

Students gathered at the CR Swart Senate Hall for the second Nkanyezi Talk @UFS dialogue session. Nkanyezi Talk @UFS is a student initiative that gives students a platform to voice their thoughts and ideas about issues affecting them during and after their university life.

The August-inspired topic, Gender in the 21st century, focused mainly on women. The talk looked at women in the workplace, the role that the media plays in redefining women and how South Africans can integrate the works of theorists on gender into their everyday lives.

A panel of guest speakers included Ace Moloi, former news editor of the Irawa student newspaper at the University of the Free State and News24 contributor, Leah Molatseli, an associate attorney at Phatshoane Henney Attorneys, and Bongi Tsoleli, who is the chairperson of a portfolio in the Free State Legislature.

“We need to take own initiative as students. We need to understand what they want, as well as the issues they are confronted with,” says Bongani Zwane, founder member of Nkanyezi Talk.

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