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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

More international recognition for Vice-Chancellor
2013-09-27

27 September 2013

Two international awards will be bestowed on Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), in the coming months for his dedication to Education.

These awards will add to the multiple international and local achievements and awards Prof Jansen has received this year.

He will join the ranks of laureates of Kappa Delta Pi (KDP) during the organisation’s 49th Biennial Conference in Dallas, Texas, from 24 to 26 October 2013. KDP is an international honour society in education, founded by Dr William Bagley at the University of Illinois in 1911. It was established to foster excellence in education and promote fellowship among those dedicated to teaching. KDP comprises 600 chapters and more than 40 000 members.

On 18 May 2014, the University of Vermont in the USA will confer an honorary doctorate on Prof Jansen for his passionate leadership in higher education and his contributions as scholar to benefit students across the world.

In June 2013, Prof Jansen received the Education Africa Lifetime Achievement Award for Africa in New York at a joint function of Education Africa and Brand South Africa. He joined a list of recipients including Sir Bob Geldof, Sir Richard Branson and Archbishop Emeritus Desmond Tutu. The Education Africa Lifetime Achievement Award for Africa is a highly-regarded recognition on the world stage, awarded to individuals who focus the attention of the global community on the obstacles some of the poorest African nations face.

The University of California in the USA awarded him the Alice and Clifford Spendlove Prize in Social Justice, Diplomacy and Tolerance. The award is made in recognition of persons who exemplify in their work the delivery of social justice, diplomacy and tolerance in the diverse local and global society.

Also in the United States, Prof Jansen has been invited to be Messenger Lecturer for Fall 2013 at Cornell University. He will give three lectures and interact with the students and staff of Cornell at various functions.

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