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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

New digital planetarium first of its kind for Sub-Saharan Africa
2013-10-10

Mr Andrew Johnson, Sky-Skan engineer, explains how the dataprojector of the new digital planetarium functions.
10 October 2013

The University of the Free State (UFS) is the first in the world to boast a modern digital planetarium which was erected within an existing observatory.

It is also the first planetarium of its kind for Sub-Saharan Africa.

“What makes the project unique is the fact that we convert the existing observatory structure into a modern digital planetarium. It hasn’t been done anywhere else,” says Andrew Johnson, engineer at Sky-Skan, the company supplying the equipment and also installing it.

Andrew has worked on similar projects, with his company installing digital planetariums around the world.

What makes the planetarium so special is the fact that it offers visitors an inclusive experience.

“Previously visitors could only watch projected stars and constellations, but with the digital planetarium they can now experience a journey through space which feels very close to reality.”

Andrew points out that, apart from stargazing and travelling through space, the digital planetarium allows the audience to visit planets, explore the secrets of the oceans or even organs in the human body.

The planetarium will also be used for concerts, state-of-the-art presentations, theatre productions, as well as meetings, conferences and exhibitions.

The auditorium can seat approximately 90 adults or 120 children.

The digital dome that was recently fitted into the existing observatory structure, is a 12-metre seamless aluminium screen complemented by a powerful surround-sound system and multiple data projectors from Sky-Skan. This results in an immersive experience of the digital universe, as well as the recreation of the macro and micro cosmos an a variety of other environments.

The planetarium will be officially opened on Friday 1 November 2013 by Derek Hanekom, Minister of Science and Technology. Prof Matie Hoffman from the Department of Physics at the UFS is delighted at this visit from Minister Hanekom.

“This recognition and national interest demonstrates the importance and contribution of the first digital planetarium in Sub-Saharan Africa to science and astronomy.  It is also evidence that a facility like this is important for the training of the next generation of scientists.”

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