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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Prof Jonathan Jansen’s term extended for a further five years
2014-03-19

During its first meeting of the year, held on Friday 14 March 2014 on the Bloemfontein Campus, the Council of the University of the Free State (UFS) decided to appoint Prof Jonathan Jansen for a further term as Vice-Chancellor and Rector.

Prof Jansen was appointed in this position on 1 July 2009. His term will be extended for a further five years on 1 July 2014.

“Prof Jansen’s vision for the future of the UFS is in line with that of Council. He led the university successfully through a challenging time and his ability to bring people from different backgrounds together has made a huge difference in how the institution is perceived nationally and internationally. We are thankful that his services could be maintained for a further term and look forward to working with him,” said Judge Ian van der Merwe, Chairperson of the Council.

Prof Jansen said that he is honoured and humbled to be granted a second term. “I will work even harder to advance academic excellence and deepen human relations at this great institution," he said.

The term of the Vice-Chairperson of the Council, Mr Edward Kieswetter, was also extended for another three years during the meeting. Mr Kieswetter, Group Chief Executive of Alexander Forbes Equity Holdings (Pty) Ltd, has been a member of the Council since November 2004. This will be his third term as Vice-Chairperson.

Issued by: Lacea Loader (Director: Communication and Brand Management)
Telephone: +27(0)51 401 2584 or +27 (0) 83 645 2454
E-mail: news@ufs.ac.za
Fax: +27 (0) 51 444 6393

 

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