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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Dreams come true
2014-06-11


Lizelke Klindt – part of the Kovsie family

 

“To be a Kovsie is awesome.” This is how Lizelke Klindt starts the conversation.

Who is Lizelke?

She is one of our top emerging academics. Expanding on her BSc in Astrophysics, she obtained an honours degree in Physics this year – cum laude – earning her the Dean’s and Senate Medal.

At this year’s Kovsie Open Day on the Bloemfontein Campus, Lizelke beamed across the stage at prospective students and their parents – embodying true Kovsie pride.  

Her academic journey has just begun, though. Lizelke is currently doing her MSc in Astrophysics. Her thesis focuses on the ‘Multi-wavelength Analysis of Unidentified Active Galactic Nuclei in the Fermi 2LAC Catalogue’.

“This will allow me to travel around to collect my own data and will broaden my skill set in order to reduce the various data,” she says.

Her achievements have gone hand in hand with hard work and grapping every opportunity the university has to offer, she admits. She also has a lot of praise for our university for offering research opportunities to graduates in their respective fields.  

“My studies have allowed me to travel a lot and to meet people from all over the world. I have made friends in Germany, Poland, Australia and other European countries.

“And the best part of it all is I get to fly a lot. I absolute love it. And if there was such a thing as a second life, I would definitely be a pilot or hopefully an astronaut. It’s a good feeling to be part of the Kovsie family.”

Lizelke plans to continue onto her PhD in the coming years. And then? She fervently wishes to get a post-doctoral position at the very same university that opened a world to her that she loves passionately. A world she has dreamt of since childhood.

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