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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Centre for Africa Studies goes quadruple
2014-09-02

The Centre for Africa Studies at the UFS hosted a book launch on 27 August 2014. Prof Heidi Hudson expressed her excitement as she welcomed the audience and authors that evening, “This has not happened yet at our department where we launch four books at the same time, thus it is a happy and glorious moment for us.”

Book 1: Sacred Spaces and Contested Identities. Space and Ritual Dynamics in Europe and Africa. Edited by Paul Post, Philip Nel and Walter van Beek.

This book deals with the fundamental changes in society and culture that are forcing us to reconsider the position of sacred space, and to do this within the broader context of ritual and religious dynamics and what is called a ‘spatial turn’. Conversely, sacred sites are a privileged way of studying current cultural dynamics. This collection of studies on sacred space concerns itself with both perspectives by exploring place-bound dynamics of the sacred spaces in Africa and Europe.

Book 2: Understanding Namibia. The Trials of Independence. Written by Henning Melber.

This study explores the achievements and failures of Namibia’s transformation since independence. It contrasts the narrative of a post-colonial patriotic history with the socio-economic and political realities of the nation-building project.

Book 3: Peace Diplomacy, Global Justice and International Agency Rethinking Human Security and Ethics in the Spirit of Dag Hammarskjöld. Edited by Carsten Stahn and Henning Melber.

This tribute and critical review of Hammarskjöld's values and legacy examines his approach towards international civil service, agency and value-based leadership, investigates his vision of internationalism and explores his achievements and failures as Secretary-General. The book is also available in print. Melber is a Senior Adviser and Director Emeritus of The Dag Hammarskjöld Foundation, Uppsala, Sweden. He is also Extraordinary Professor at both the University of Pretoria and the Centre for Africa Studies, University of the Free State.

Book 4: Au commencement était le Mimisme: Essai de lecture globale des cours de Marcel Jousse ( In the beginning was mimism: A holistic reading of Marcel Jousse’s lectures). Written by: Edgard Sienaert

This publication allows us to hear the voice of Marcel Jousse, professor of Anthropology of Language, who taught in Paris between 1931 and 1957. Edgard Sienaert, after having edited and translated in English all publications of Jousse, returns here to Jousse’s one-thousand lectures, synthesised through the lens of an anthropology of human mimism. Jousse’s train of thought leads us to question our own thought categories stuck in antagonisms: spirit and matter, concrete and abstract, body and mind, science and faith. Sienaert is currently a research fellow at the Centre for Africa Studies, University of the Free State, with an MA and PhD in Romance Philology. He published widely on medieval French literature and on orality. 
 

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