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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

New SRC Sport talks about campus pride
2014-10-21

Media Studies and Journalism student, Dominique de Gouveia, can attest to the fact that you need to take all the small steps before you make the giant leap.

As Residence Committee member for Sport since her first year, Dominique found the transition to the Student Representative Council (SRC) merely a case of now putting on the striped blazer. Having worked closely with Lourika Hugo, previous SRC Sport, there was not really much that she had to take grasp of.

“Our varsity has almost the same sport fixtures every year, so once you understand it, it should not be that difficult to follow through,” says Dominique confidently.

“You need to set goals in order to achieve them. I quickly realised that this is what I want to do. Sport is very big on our campus among the students and in my term I want other channels to realise the importance of sport.”

“The motto of previous SRC Sport, Tshepo Moli, was ‘transformation in sport’, which can indeed make a social impact on our varsity.”

“Through sport, our varsity can take pride in showing diversity.”

The variety of sports Dominique enjoys playing and watching, shows just how much she really loves what she is doing.

“My favourite sports have to be soccer and squash. But after watching the Varsity Netball this season, it made me wish that I had learnt how to play netball as far back as high school.”

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