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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Kovsies to celebrate excellence at 2014 December Graduation Ceremony

2014-12-02

Live streaming: http://apps.ufs.ac.za/ufslivestreaming/

On Thursday 11 December 2014, the University of the Free State (UFS) will award degrees and qualifications during our Summer Graduation Ceremony at the Bloemfontein Campus.

The graduation will take place during two ceremonies in the Callie Human Centre, where master’s and PhD degrees will be awarded during the first ceremony at 09:30. Diplomas, certificates and undergraduate qualifications will be awarded to students from the School of Open Learning and the Faculty of Health Sciences at 14:30.

Radio personality, Redi Thlabi, and cardiothoracic surgeon, Dr Susan Vosloo, will address the graduates.

Apart from her radio show on 702 and CapeTalk, Thlabi has also hosted local television news shows and anchored for international broadcasters like SKY and the BBC. In addition, she has presented two of her own TV shows: ‘Redi’ on Mzansi Magic and ‘South to North’ on Al-Jazeera.

Her first book, Endings and Beginnings (Jacana) received popular acclaim and is currently being turned into a screenplay for a movie.

Dr Susan Vosloo, a Kovsie alumnus, graduated in 1980. She completed her internship in Pretoria and spent the following year in Critical Care Medicine at Universitas Hospital, Bloemfontein, before starting her surgical training in Johannesburg.

She is currently in independent private practice at the Netcare Christiaan Barnard Memorial Hospital in Cape Town, having also worked from 1998 – 2012 at the Vincent Pallotti Hospital in the same city.

Dr Vosloo maintains close ties with our university and has quite a number of addition roles to that of surgeon:

• member of the Council of the UFS;
• UFS Council Representative in the Senate;
• member of the Standing Advisory Committee of the School of Medicine, UFS;
• member of the Provincial Department of Health;
• Africa representative for the Pediatric Cardiac Intensive Care Society; and
• founding member of the World Society for Pediatric and Congenital Heart Surgery.

Prof Boelie Wessels will also be awarded his 10th academic degree from the UFS since 1974. Adding his Honorary Doctorate degree to the list, it will make this his 11th degree. Prof Wessels is 84 years old and has 18-plus academic qualifications from various institutions – a phenomenal achievement.

Furthermore, Moses Lubinga and his wife, Stellah, will be the first married couple to be awarded their PhDs at the same graduation ceremony at the UFS. Mr Lubinga will receive his Doctorate in Agricultural Economics, while Mrs Lubinga’s PhD is in the field of Economic and Management Sciences.

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