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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Postgraduate Film and Visual Media Programme at UFS from 2015

2014-12-04

There is great excitement at the University of the Free State (UFS) about the approval of a new honours and master’s programme in Film and Visual Media to be offered at the Faculty of the Humanities as from January 2015.

Prof Suzanne Human, Head of the Department of Art History and Visual Culture Studies at Kovsies and Director of the new programme, says this will be an interdisciplinary Film and Visual Media programme. There will consequently be a strong theoretical-philosophical basis in the training, as well as the practical experiences of students. The UFS will be the only university in South Africa where this much emphasis is placed on the historical and theoretical aspects of film-making.

“The world of images is, in our day and age where we are overwhelmed by images on a daily basis, a central study field relevant across various disciplines and even links the natural and human sciences,” says Prof Human.

“Film, which replaced books in the lives of young people in many ways, is an exciting field of which most people have some knowledge and involves a broad field of information with wide relevance.”

The programme will be presented with the cooperation of international scholars and experienced experts from the local industry. Chris Vorster – better known as Ryno from 7de Laan – with more than 20 years of experience in writing, directing and performance for theatre and TV, was appointed as lecturer in Film-making Theory and Practice in the newly-built film studio as from 2 January 2015.

This new postgraduate programme is developed in cooperation with several UFS departments:
• Prof Suzanne Human and Johanet Kriel (History of Art and Visual Culture Studies);
• Prof Nico Luwes, Dr Pieter Venter and Debeer Cloete (Drama and Theatre Arts);
• Prof Helene Strauss (English);
• Dr Anthea van Jaarsveld and Dr Cilliers van den Berg (Afrikaans and Dutch, German and French).

Specific admission requirements apply. For example, students should have a related BA degree with a minimum achievement level of 65%. Admissions are limited and subject to selection, therefore students that are interested should apply as soon as possible.

Admission requirements

For more information, please send an email to filmandvisualmedia@ufs.ac.za.

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