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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Spring graduation ceremony

2006-09-15

A three-year old boy from Welkom, Kearabetswe Mokoena, stole the show at the spring graduation ceremony of the University of the Free State (UFS) in Bloemfontein. He was dressed in an exact replica of the academic outfit worn by his father, Mr Ketseletso Mokoena, who obtained his LLB degree from the UFS. The outfit was made by Kearabetswe’s mother Mrs Ennie Mokoena. From the left are Mr Mokoena, his son Kearabetswe, and Prof Frederick Fourie, Rector and Vice-Chancellor of the UFS.
Photo: Lacea Loader

Prof Mos Thulare (acting Rector and Vice-Chancellor of the Central University of Technology) obtained his LL.B. degree during the spring graduation ceremony of the University of the Free State (UFS) in Bloemfontein. On the photo, he is congratulated by Prof Frederick Fourie (Rector and Vice-Chancellor of the UFS).
Photo: Stephen Collett

Altogether five master's degrees in Physics were awarded during the University of the Free State's (UFS) spring graduation ceremony in Bloemfontein. It is the biggest group of master's degrees in the history of the UFS Department of Physics awarded during a graduation ceremony. From the left are: Richard Harris, Puleng Ramoshebi, Prof Hendrik Swart (Head of the UFS Department of Physics), Lisa Coetsee and Etienne Wurth. One of the students, Gerhard Olivier, was absent when the photo was taken.
Photo: Lacea Loader

Altogether 29 doctorates were awarded during the University of the Free State's (UFS) spring graduation ceremony in Bloemfontein. Some of the doctorandi are from the left: Drs Nicholas Mtshali (Chemistry), Candice Jansen van Rensburg (Zoology), Ina Claassens (Physics), Martin Ntwaeaborwa (Physics) and Vicki Tolmay (Plant Breeding).
Photo: Lacea Loader

A great number of students from Africa were among the 29 students who received their doctorates during the University of the Free State's (UFS) spring graduation ceremony in Bloemfontein. From the left are: Drs Amaha Kassahun (Grassland Science) and Tolessa Debele (Soil Science), both are from Ethiopia.

A number of doctorates were awarded to students across the world during the University of the Free State's (UFS) spring graduation ceremony held in Bloemfontein. From the left are: Drs Eli Kohn (from Israel who received a doctorate in Near Eastern Studies), Prof Philip Nel (UFS Department of Afro-asiatic. Studies, Sign Language and Language Practice), Prof Annette Wilkinson (Centre for Higher Education Studies and Development at the UFS) and Dr Padmanabhan Nair (from India who received a doctorate in Higher Education Studies). Prof Nel was Dr Kohn's co-promoter and Prof Wilkinson was Dr Nair's promoter.
Photo: Stephen Collett

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